Staging the Rabbit Hole Launch.
For the launch of Rabbit Hole’s urban distillery during Kentucky Derby weekend, King Sixteen designed a continuous evening of controlled hospitality. Guests arrived from Churchill Downs into a candlelit barrel room transformed for a four-course dinner. Projection mapping and the latest Porsche models framed a single long table, giving the space both warmth and presence.
The evening continued upstairs in the overlook, where a custom LED stage, original motion graphics, curated cocktails by Death & Co., and a live performance by Maggie Rose looked out over the cityscape. Produced in partnership with Porsche and Esquire Magazine, every transition - from dining to performance - was sequenced so the experience remained clear and intentional.
The work balanced modern design with Kentucky tradition without forcing either. It required the same attention to craft and operational precision that defines our approach: protect the brand’s vision, control the details no one sees, and let the room do the rest. Projects like this continue a long record of Derby-week productions built on taste, timing, and calm execution.
.jpeg)
