Our agency can draw a digital frame around any building or buildings in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.
2) Trace back to Home IP
We can go back in time up to six months on geo-frame capture. This
allows us to target a specific window of time at a building. For example,
let’s say you wanted to capture the device ID’s at a medical equipment
conference that happened two months ago. We can input the event
start and end time and only capture devices that attended the event.
After device capture, we can trace back to their home IP addresses and
deliver ads to all devices on their home network, including video ads to
web and streaming services like Peacock, Hulu, and Amazon Prime.
3) Deliver digital ads
After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propogate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captured the unique device ID, we are only targeting people that were inside of our geo frames.
Save Money Booking Entertainment: Three Things Managers Don’t Want You To Know
The entertainment industry can get a little complicated and end up costing you more money than it should. Our agency has seen clients agree to thousands of dollars in food costs for a band, and unknowingly agree to pay for the sound system that costs even more thousands. These mistakes can wreak havoc on your events profitability, and we’re going to walk you through a few things that booking agents and managers hope you ignore!
1) Riders & Green M&M’s
Ever heard of an artist requesting only green M&M’s in their dressing room? This was actually put in a rider once just to see if the purchaser was actually paying attention! If the band showed up and green M&M’s were in a bowl in the green room, they knew that they likely had everything they needed to have a good show. They just want to know if you’re paying attention to their riders!
What is a rider? A rider is an additional document that outlines additional needs on behalf of the band and its crew. Even though you signed the contract booking the band for your date and agreed to a price for their performance, riders can sometimes add several additional items that need to be delivered on behalf of the purchaser.
The three most common riders are hospitality, tech, and travel. These riders act as additional deliverables attached to a contract. Often times booking agents will fail to address additional expenses once you agree to the guarantee (the fee for the performance). Always request all of their riders, and review them in detail. Ask the agent what parts you are responsible for and what parts can go away.
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2) Hospitality Riders
Water bottles, good meals, snacks, and towels are very common to see on a hospitality rider. But the bigger the band or artist, the bigger the ask will be! Don’t be afraid to tell the agent you won’t be providing those two bottles of Dom Perignon chilled to 43 degrees Fahrenheit accompanied by six crystal flutes. It’s all a negotiation and you can often save a lot of dollars by negotiating those riders down.
Tech riders highlight their needs for the stage, sound system, mixing consoles and more. Travel riders discuss how the band will be transported to your venue, if they have specific vehicle or flight requests after and during the show, and more. Always read these riders and know that nothing is finalized until those have been thoroughly inspected and negotiated.
3) Backline
So your band shows up at your event and they want to know where the stage is. You walk them to the stage, the drummer asks “Where’s our gear?”. This is a nightmare situation and we have seen it happen multiple times. If a band requests backline, don’t just say yes and expect things to go smoothly.
Backline is the bands equipment that is on the stage. It does not include the stage or sound system often provided by an AV company, but it does include drum sets, guitar and bass amplifiers, keyboards, cables, pedals, and sometimes even instruments.
Often times a band is unable to travel with a bus or van and trailer to an event. Because you can’t fly with huge amplifiers and drum sets, a purchaser will sometimes need to provide these items via a backline company. These companies will take the backline/tech rider and provide a quote to deliver all of the necessary equipment. Most of these companies will even setup and tear down the gear for your artist!
We highly recommend verifying if backline is provided by the band or artist you are booking. If this is a purchaser provided item, always make sure you account for the guarantee (performance price) and the expense of the backline in your budgets. We also recommend bidding out the backline companies, which can often save money for you and your client.
4) Spot Dates
Routing a tour across the country is a tedious process and lining up dates and cities can be a complex task for booking agents. Venue availability and distance between an artists shows is paramount, so it’s important that artists spend as little as possible getting from one show to the next. It would be a poor decision to play a show in Seattle and then Oklahoma City the next night. Even major label bands will avoid these types of routings due to charges in bus overdrives or an additional fee payed to a driver for after hours hauls. Large bands will also have crew, and if that crew is sitting in a luxury bus because it has two days off before their show halfway across the country – the artist and management are losing money paying for a crew that can’t work. That’s bad news for the band, but leverage for you!
So how do you take advantage of spot dates? We take a look at the artist we are interested in hiring and see if we can spot dates where the artist is traveling out of in route to another destination. Confusing? Let’ me give you an example…
Let’s say you want to Bruno Mars for your next corporate event, but you don’t want to pay primo rates. After all, Bruno Mars can likely sell out arenas and gross millions in one night. But let’s say he’s playing Indianapolis, IN on June 1st and then he’s playing Nashville, TN on June 4th. Ticketmaster and his website show he has two days off (June 2nd and 3rd).
Now there’s a possibility he’s playing a private event those dates. Or perhaps he’s flying out to LA on those dates to film a cameo spot in the new Lord of the Rings Netflix series. Who knows, the guy is talented! But there is also the chance that the booking agent just couldn’t find a live show opportunity on those dates. And this is where you can jump in and try to work a deal!
You as a purchaser can recognize this gap in dates, and reach out to the agent to see if Bruno is interested in filling June 2 or 3 to play your corporate gala in Louisville, KY. If they are interested in this, there’s an opportunity to have some serious leverage in negotiating his performance fee. Why? Because talent buyers have some leverage when we have the opportunity. The booking agent can choose to stay at their normal price, or they can pass along a discount if they know their crews, truck drivers, and musicians are working instead of sitting in a hotel parking lot waiting for the next show.
You can use a website like pollstar.com to review past and present artist tour dates, including their tickets sold. This is often helpful in determining where the artist performs well in terms of ticketing. You can even reverse engineer these numbers and get close to figuring out how much an artist is grossing! But we’ll save that trick for another day…
King Sixteen is committed to helping you and your brand be more effective in engaging your customers.
King Sixteen is committed to the success of your brand and business.
King Sixteen is committed to providing the highest quality customer service.
King Sixteen is committed to understanding your brand and guidelines.
King Sixteen is committed to creating partnerships that matter, and experiences
What our partners say
“King Sixteen understands my vision and the experience I aim to create at live events. I can trust them to oversee the many facets of event production.”
Steve Wilson | Founder 21c Museum Hotels – Kentucky Bison Company – Woodland Farm – Hermitage Farm
“When activating our brands in other markets, it is refreshing to know an agency that has our mutual best interests in mind.”
Karen Mendolia Esquire
“King Sixteen knows how to deliver on promises and continues to be extremely responsive and innovative.”
Kara Lam Ray-Ban / Luxottica
“Representing several luxury automotive brands, I trust King Sixteen to understand the nuances of brand guidelines required by each manufacturer. They continue to be a pleasure to work with.”
Our agency can draw a digital frame around any building or building in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.
2) Trace back to Home IP
We can go back in time up to six months on geo-frame capture. This allows us to target a specific window of time at a building. For example, let’s say you wanted to capture the device ID’s at a medical equipment conference that happened two months ago. We can input the event start and end time and only capture devices that attended the event. After device capture, we can trace back to their home IP addresses and deliver ads to all devices on their home network, including video ads to web and streaming services like Peacock, Hulu, and Amazon Prime.
3) Deliver digital ads
After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propagate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captures the unique device ID, we are only targeting people that were inside of our geo frames.
Benefits
Hyper Targeted
Because we are framing buildings during precise times, we can be certain we have the right interests. This means we save money by not wasting impressions on uninterested people.
Tailored Messaging
Due to the precision of the technology, we can curate ad content that speaks to the consumer in a very specific way. Because we know the places they frequent, our ads can deliver tailored verbiage to drive CTR (click-through rates).
Animated & Video Ads
our agency can design your creative and deliver compelling still image ads, animated ads, and/or video advertisements that can be delivered to streaming platforms like Hulu, Peacock TV, and more.
Want to download the geo-frame white paper and pricing sheet?
An agency with geo-frame technology
we are a full-service digital marketing agency for brands and businesses. Our agency specializes in geo-framing campaigns that allow us to target devices based on the physical location of potential customers. We can do this by going back in time up to six months and framing a building without ever setting foot on the property. Then we can send targeted advertisements to the devices that stepped inside of our frame. This new technology eliminated the need for cookies and is highly accurate. See how the tech works below, and download our white paper.
