How Do You Create Brand Awareness?

In today’s already crowded marketplace, it is more important than ever before that you have a brand awareness strategy. The goal is to get leads and customers to recognize your business and see it in a positive light while distinguishing you from your competitors. If you’re having trouble knowing where to begin with your awareness campaign, here are some ideas to get you started.

How Do You Create Brand Awareness?

Host Brand Events

One of the best ways to build up awareness is by hosting brand events, which can be anything from industry events and conferences to product giveaways and sampling campaigns. Generate buzz for your event by getting active on social media and sharing event details to make sure people know when and where it is.

Brand events help strengthen your brand presence offline, which is beneficial because it enables you to expand your network, attract new customers and boost sales. For example, hosting an event such as a networking meetup or speaker series can help you turn casual followers into loyal fans who want to learn more about your brand, support your business and tell their friends about you.

Get Social

With 3.6 billion people using social media across the globe, being active on these platforms is essential. They help you create buzz for your brand because it allows you to build a personal connection with customers and establish an online presence that lasts. Set up a business Facebook account, Twitter profile, or Instagram account – whatever forms of social media are working well in your industry.

From there, start showing up with useful content every day to build an engaged audience. For example, if your brand is a bakery, post photos of delectable treats you make on Instagram. Or, if you’re a landscaping business, you could share before-and-after shots of your work. Try to share at least three to five pieces of content each week to keep your social media presence strong.

Try Influencer Marketing

Influencers with large followings on platforms like Instagram and YouTube can create hype about your brand. It’s a way to reach more people by tapping into someone else’s audience. One way to get influencers interested in working with you is to offer free samples of products in exchange for reviews from bloggers or customers you reach out to directly via email or phone call.

Craft a Unique Slogan or Tagline

A slogan or tagline is an opportunity to influence how your customers and leads view your business. For example, Nike has “Just Do It,” while Ford has “Go Further.” They’re simple phrases that communicate your company’s values in an eye-catching way.

What can you say about your business in one sentence? If it’s hard to summarize what you do into a short, catchy tagline, it might be time to refine your brand messaging. A good slogan should be memorable and explain what you do yet is specific enough to set you apart from your competitors.

Get Networking

Attend networking events like conferences and meetups aimed at people in your industry to connect with potential business partners and customers. Make sure you bring business cards with you because everyone will ask for them! You can also make a professional contacts list or LinkedIn account where professionals in your industry regularly update about upcoming events they will be attending.

Networking isn’t limited to in-person events, either. Join an online community where your target market is already engaged in conversations about similar brands or interests, and join the conversation! LinkedIn is a particularly potent networking tool for businesses. Remember, networking isn’t about making sales; it’s about creating lasting professional relationships. So listen more than you talk and aim to be selflessly helpful!

Start a Blog

Your website can be so much more than a place to host your store or list your services. If you haven’t already, start publishing an original blog post at least once a week that targets your audience’s pain points or interests. Include calls to action directing readers to the next step in your sales funnel. You can also create detailed guides with specific practical uses for your products or services, so if potential customers find your blog post and like what they read, they will already feel comfortable knowing what you can do for them.

Repurpose Your Content

One of the best ways to create awareness and extend your reach is by repurposing content that has already been published and using it in different formats. For instance, you can turn your blog post into a video tutorial for YouTube or an ebook. You can also use social media to repurpose content hours, days, or even weeks after its initial version was published. For example, you can tweet relevant quotes from your latest blog post with relevant images every couple of days.

Use Paid Advertising

Paid ads can be powerful for increasing awareness and reaching new people. You can use paid ads to direct people towards specific calls to action on your website, such as encouraging them to sign up for your email newsletter or contact you for a free consultation.

Some examples of paid advertising include Facebook ads, Instagram ads, and Google Adwords. Which medium you choose depends on your target market’s online habits. For instance, Instagram ads work well for a fashion brand that targets young women, while a consulting company targeting business executives may find more success by advertising on Google.

Earn Press

You can also increase awareness by earning press coverage, which is essentially getting featured on other online publications and media outlets as an industry expert. Brand events are also a fantastic way to get press coverage if you can create enough buzz around them! You can also find press opportunities by searching for websites and blogs related to your industry and looking through their contributor guidelines.

Another great place to find free press is through HARO (Help a Reporter Out). HARO is a platform that connects reporters with businesses.
If you sign up as a source, you’ll get an email once a day with inquiries from reports looking for experts to cite in their articles. If you find a query you can answer that fits your brand, you can pitch them your response!

Send Newsletters

Email marketing can boost awareness by sharing your latest blog posts, press coverage, and social media updates with the people who have opted into receiving emails from you. In addition, you can design an attractive newsletter template or create a series of templates for different types of emails that correspond to different calls to action.

Grow your email list by offering webinars, free ebooks, or other digital content to potential customers who are willing to give you their email address in return for access to the free content. You can also use social media to provide links to sign-up pages in return for access to exclusive promotions, discounts, and coupons.

Optimize Your Site for Google Search

Search engine optimization (SEO) is an opportunity for leads and customers to find you when they search for products or services related to your industry on Google. To get your website to rank near the top of the results page, you need to optimize your website for Google search by using the right keywords, formatting your articles correctly, linking to other popular resources within the industry, and creating backlinks.

One of the best ways to improve your site’s SEO is writing blog posts with long-tail keywords related to your business. Long-tail keywords are lower-volume search terms that are easier to rank for. For example, instead of targeting the term “business consulting,” you can target a more specific phrase like “small business coaching services.”

Host Free Webinars

Holding free webinars can be a great way to increase brand awareness by sharing knowledge with your target audience. You can share tips, best practices, upcoming events, or industry news that would be relevant or beneficial for your readers to know about. These are great for establishing your brand as an industry expert and getting broad exposure among people who might not have otherwise heard of you before. They are also great for growing your email list, where you can continue to nurture customer relationships.

Get Involved in the Community

You can grow awareness among prospective clients by becoming active in your community and participating in activities or initiatives that align with your company’s values and mission statement. For example, you could sponsor a race for charity or host a panel discussion at an industry conference.

Try Offline Marketing

Finally, you can increase awareness of your brand by using traditional offline marketing methods like billboards, print, or radio advertisements. These methods are effective, but they tend to be relatively expensive compared to the other options mentioned above. Make sure that these types of campaigns align with your company’s message and branding before investing too much time and money into them!

By focusing on how your customers want to be marketed to and what message you are trying to convey with your brand, you will have a good chance of successfully increasing brand recognition. But brand events are a great way to cover all your bases! Do you need help with raising brand awareness? Contact us at King Sixteen today, and we can help you plan a brand event that will effectively increase awareness and strengthen relationships with your customers.

10 Goals All Brand Events Need to Accomplish

Brand events are one of the most powerful ways to grow your business. Although there are multiple reasons to run an event, they are particularly useful for launching a new product, rebranding, building a loyal customer base, networking, and creating extra revenue.

However, these kinds of events will only give you a good ROI if they are organized and executed correctly. For example, it’s essential to have specific targets in mind during the planning stage. Here are ten goals every brand event needs to accomplish to be successful.

10 Goals All Brand Events Need to Accomplish

1. Generate Buzz

The benefits of an event begin before you even host the event! Creating excitement about your event won’t just increase ticket sales; it will get the media involved and spread awareness about your brand, even to people who don’t end up going to the event.

You can start generating buzz for your event by choosing an exciting or unique venue or offering a limited number of tickets to increase exclusivity. Then it’s a matter of spreading the word online. Here are a few tried-and-true ways to get people talking about your event.

Social Media

Social media is a potent tool. Post engaging content that’s easily shareable on Twitter, TikTok, or Instagram, and word about your event can go viral! You can also garner interest by hosting a contest or giveaway. Incorporating social media ads is another fast and effective way to spread the news.

Website Optimization

Ensure your event website is optimized for conversions by having a clean layout, compelling copy, and good SEO (search engine optimization). It should also be optimized for speed – if the page takes longer than even a few seconds to load, people will bounce!

Your event website should include an email list sign-up form so people can get event updates and news of when tickets will be on sale. It should also have share buttons activated so people can easily share the event on their social media channels.

Email Marketing

Email marketing is one of the best tools for finding and enticing potential attendees. First, create a landing page on your website with really clear CTAs that make it easy for people to sign up. Then, nurture your email lists with regular updates in the weeks and months leading up to the event to build momentum and excitement.

Event Apps

Apps enable you to utilize features like push notifications to deliver the latest news and updates on your event directly to the attendees’ phones while collecting email addresses for future marketing campaigns.

2. Sell Tickets

The fastest way to lose money on an event is to sell oo few tickets, so it’s crucial to know your target demographic and promote the event effectively. There are many ways to sell tickets, including through your event’s website or by using online ticketing websites like EventBrite or AdmitOne. One way to maximize ticket sales is by offering multiple-tired pricing, so there’s something for every budget.

For example, you can offer general admission tickets at a lower price and VIP tickets at a premium price. The VIP tickets could include extra perks like a bag of swag, behind-the-scenes access, or prime seating. You can also create hype through paid ads, free webinars, podcasts, and product promotions. Lastly, hiring a PR agency can help you get the word out and build relationships with sponsors, vendors, and exhibitors.

3. Increase Brand Awareness

Larger events will naturally increase awareness of your product or service. However, a small event can still accomplish this by including brand ambassadors who can explain the benefits of the products to attendees and make them feel like they are part of a community rather than random people at an event. If you generate enough buzz for your event, you may also get media coverage for the event.

Don’t be afraid to send your press kits to local news networks or influencers and bloggers with whom you have an established relationship. Just remember to always include an invite to the event – asking someone to cover your event without offering access is a faux pas! You may not always get live coverage or positive feedback, but it can be a very cost-effective way to reach new leads and increase brand awareness.

4. Inform People About a Product or Service

Sometimes, it’s okay for the event to simply inform people about your company and what you do. However, one of the main objectives of an event is typically to sell a product or service. It’s a particularly good way to introduce a brand new offering! Introduce your product by inviting industry experts to speak it or have brand ambassadors demonstrate how to best use the product.

These demonstrations aren’t about aggressively selling your product but showing the attendees how it can improve their lives or solve a specific pain point. When the information is presented the right way, you’ll find the products sell themselves! Make sure you collect data from the attendees who were interested in the product but didn’t buy, so your salespeople can follow up with them after the event.

5. Create a Memorable Experience

You want attendees to rave about your event for months afterward, so make a point of surprising and delighting them! Think about engaging the five senses. The venue can create visual appeal by being in an unusual place. For example, consider hosting the event at an aquarium, historical building, or animal sanctuary. Appeal to taste and smell by having themed foods and beautiful, fragrant floral arrangements. And of course, don’t forget the music!

Make it an event they won’t soon forget by offering unique, fun experiences. For instance, a riveting keynote speech, interactive exhibit, or augmented reality demonstration will nearly always do the trick! Lastly, giveaways and raffles always go over well and create excitement in the crowd about the chance to win something.

8. Make Money

Just about every event has the goal of making money – ideally, lots of money! Although a large part of this is through ticket sales, there are many other ways to generate revenue with an event. For example, selling sponsorships are a great way to boost the bottom line. You can secure sponsors by providing them exposure. For instance, you could show the sponsor’s logo on your email invite, which goes out to an email list of 20,000 people.

You can also sell services or products at the event by hosting a brand booth or putting on a demonstration. Another option is selling event merchandise, like hats and t-shirts. Lastly, keep the event fresh by adding new elements to it. For example, you can change your giveaways every year so that people will be excited to come back again and again!

9. Generate New Leads and Customers

New leads and customers are the ultimate goals of any event. Make sure your attendees are being entered into a contest or raffle to build your email list, and reward those who spent time learning about you with special offers and discounts. It’s great to generate new leads through your event, but what you do with them afterward is equally important.

Ensure that you have a robust contact database so you can follow up with details about upcoming sales, offers, and other interesting news. You can use the information they provide to segment your audience to target people more efficiently and reduce costs with targeted marketing. Marketing activities at your event will also help build trust between you and the customer. That way, when the time comes for them to make a purchase, they’ll think of you.

10. Garner Trust in the Marketplace

A successful brand event that offers informative or educational value will build people’s trust in you and your company. In addition, your event can establish your brand as a thought leader in the industry and give attendees a clear vision of your company’s core values. This is important because it helps you gain new customers and encourage current customers to keep buying from you.

It’s also another great way to build your email list and improve your website’s SEO; when people trust your brand, they will reference your site and link back to you, enhancing your brand’s authority in Google’s eyes. That means search engines will rank your site higher, driving even more traffic and leads to your brand.

Accomplishing the above objectives will ensure your event is successful. Whether it’s a one-day experience or a multi-day festival, the most important thing is to create a positive experience that positions your brand as an industry leader.

As you can see, there’s a lot of work and coordination involved in hosting a successful brand event. We offer turn-key solutions and manage everything you need for a successful event, including security, catering, technical support, entertainment, and catering. Whether it’s a 100-person bar or a 1000-person gala, we’ve got it covered. Ready to host your brand-boosting event? Visit us at King Sixteen today, and we can help you coordinate a rockstar event that rockets your brand into the stratosphere!

Brand Experience: Why It Matters More Than Ever in 2021

Stop for a moment and think about which kind of memory sticks out the most – tasting a food sample or looking at an ad on social media? If you answered food sample, then you already understand the power and impact of brand experiences. Creating a real experience with a brand can cement the brand’s identity, product, and culture into the mind of consumers, so is it any wonder that more and more brands are turning to this marketing strategy to stand out from the competition?

Brand Experience: Why It Matters More Than Ever in 2021

After the lockdown restrictions that kept everyone inside throughout 2020, 2021 has been a year where many people are catching up on experiences they lost the year before. With lighter restrictions and new hope for the future, people are eager to attend safe events – including brand experience events. In 2021, the ability of a brand to create a unique experience to snag consumers is more important than ever, particularly because a new experience is something people have been missing for the last year.

But there are other reasons why brand experience is picking up speed in 2021. Even with the popularity of digital marketing soaring, companies are still investing in brick-and-mortar events to find new audiences and consumers. In fact, it might be because of the popularity of digital marketing that in-person experiences with brands are also falling into the mainstream. As much as digital marketing is cheaper and casts a wider net, brand experiences foster closer relationships between the people and the product.

Create Deeper Connections

The goal of any marketing technique is to create a deeper connection between the brand or the product and the consumer. Forging a deep connection is the best way to make sure your product stands out when compared to the competition. Connections from in-person events give consumers a memory about a product, as well as allow consumers to form an impression about your brand.

A deeper connection may even create a sense of loyalty from the consumer. When there is an experience about a brand that the consumer can recall, they are more likely to have positive connections to the brand or the product, and ultimately that may mean they are more likely to stick with your product instead of your competition.

Inspire Audiences and Consumers

Inspiring your audience is one of the main benefits of creating an experience with your brand. There are various ways events can be built around your product that can inspire your audience to buy your product or even use your product in a unique way. You can even use events to create trends with your brand to inspire larger audients or sub-cultures.

In fact, when consumers have a positive experience and are inspired by your product, you may be able to benefit from word-of-mouth advertising. With a positive experience, inspired audiences will be eager to share their experience with others and encourage new consumers to try your product. And if a trend picks up because of your product, more and more people will be inspired to stay connected with your brand.

Build Brand Identity and Product Reputation

Finally, experiences help you build your brand identity and product reputation. Your brand identity is essentially the culture and mission statement of your brand rolled into a neat package. In digital marketing, consumers should be able to look at your brand’s website and have a clear picture of your brand; for in-person experiences, the event itself should represent the ideals of your brand, such as by using eco-friendly event planning.

Building a reputation for your product is also important. As much as online reviews can be useful, many people prefer to experience a product themselves before deciding whether or not the product is right for them. Allowing consumers to experience your product will create a real-time impression that will instantly build the reputation of your product and your brand.

Experiential Knowledge and Why It Benefits You

Experiential knowledge is the knowledge you gain through experience. This type of hands-on knowledge is one of the best ways to create a concrete memory of how to perform a task, the types of sensory inputs you prefer, and even lays the foundation for trust in similar stimuli. For example, it’s only through experiential knowledge a consumer might understand they like pudding, and with this knowledge, they can then try other types of pudding and form a preference.

Experiential knowledge is the backbone of brand experiences. Through events, product sampling, and other strategies, consumers can create an experiential memory that will stand out among other types of knowledge, such as the information gleaned from online reviews or social media ads. The benefit of creating an experience is the ability to make long-lasting memories about your brand that the consumer can use to spread a positive impression about your product.

Immediate Impact

After a brand event, whether this is through an in-person gala or another type of product sampling, your band will benefit from the immediate impact of the event. Consumers will form an instant opinion about your product after an event. If the sample of your product creates a positive impression, consumers are likely to purchase your product. This also opens the door for repeat consumers in the future.

Authentic Impression

Digital strategies are a good way to get your product or service in front of the eyes of many, but this doesn’t always lead through high click-through rates – especially if your product is new or doesn’t have many reviews. After all, many consumers place trust in online reviews to assess whether or not a product is a good match for them. But just as many consumers don’t trust online reviews at all and are wary of trying new products, which can cause problems when it’s time to reach new consumers.

This is where creating an authentic experience becomes so vital. With an authentic experience with your brand or product, new consumers will have valuable first-hand knowledge they can use to decide whether your product is ideal for their needs. A successful authentic impression can forge loyalty to your brand or product.

Social Engagement

Right now, social media marketing is one of the best ways for your brand to zero in on likely consumers. But any digital advertising is a gamble; some ads are just as likely to alienate consumers are they are to entice consumers to your brand. But social media engagement is different – and usually more useful. Similar to word-of-mouth advertisement, social media engagement is a way to spread positive impressions about your product organically.

Many consumers will turn to social media after forming an authentic impression of your product, usually to catalog their own experience at your event. This free engagement will create buzz about your product that crafty brands can then use to reach new consumers.

Common Types of Experiences

There are many in-person experiences you can host so consumers have the opportunity to form positive experiences about your brand and your product. These experiences don’t necessarily need to be geared toward brand new consumers. After all, loyal consumers are just as likely to spread the positive reputation of your brand and may even have more credibility. Some of the most successful types of experiences to host include:

Showcases, Pop-Ups, and Workshops

Big audiences make big impacts. A product showcase is one of the more classic strategies in experiential marketing. Showcases can display and sample your product, educate consumers on how to use a product, and allow consumers to directly experience your brand. Pop-up events, on the other hand, are spontaneous, full-immersion experiences that create unique experiences about your products and may even give consumers an opportunity to buy your products directly.

Workshops are another way to engage a larger audience and create an experiential memory at the same time. The biggest benefit of a workshop is the ability to capture the full attention of the audience. With a workshop, consumers can have first-hand knowledge of how to use a product and a positive impression of a product.

Direct Marketing

Direct marketing is a classic strategy that personalizes your marketing strategy to an individual consumer. Things like brochures and catalogs are the most common examples of direct marketing, but modern marketing gives your brand more opportunity to infuse the culture of your company into your strategy.

For example, personalized invitations to workshops or donations to a charity associated with your brand made in the name of the consumer can help the consumer create a positive association with your brand. Bespoke direct marketing makes the individual consumer feel important to your brand, which also inspires loyalty to your products.

Creating an in-person experience for your brand is one of the best ways to stand out among your direct market competitors. Whether you are hosting pop-up experiences or a direct marketing strategy, building an experience for consumers to form a positive connection with is an excellent way to keep your brand relevant. For more information about how you can use experiential knowledge to the fullest advantage, please contact King Sixteen today.

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Event Management & Design

Event Management & Design We are the definitive turn-key agency when it comes to live events. From galas and conventions to concerts and festivals, we facilitate every step and every vendor involved in a given project. Whether we are concepting and designing or we are arranging catering, transport or security. Our trusted staff and vendor network…

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Talent Buying & Audio Production

Talent Buying & Audio Production Booking and managing musicians or performance artists is a tricky business, especially when it comes to major label talent. King Sixteen has a wealth of knowledge and experience in this world. We have a personal relationship with numerous agents and tour managers at most major record labels and can help negotiate…

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Product Design & Fulfillment

Product Design & Fulfillment Our team is equipped to tackle any custom fabrication or merchandizing needs your project may require. We are poised to source and design a multitude of promotional items or gifts for your staff or partners. We also have the largest trusted network of fabricators to execute custom designs for any display, buildout…

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Experiential Product Launches

Experiential Product Launches Not only are we capable of bringing your brand’s vision to life, but if your brand is stuck on how to launch, display or rollout a new product or service, we are more than well equipped to concept, strategize and build this project out on your behalf with your brand identity in…

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From our blog

What Is an Example of Experiential Marketing?

There’s a new trend in the marketing world. Experiential marketing, or engagement marketing, is a way of organically growing customer support and loyalty through direct engagement of consumers through fun and innovative means. There are so many benefits to using this method of promotion for your business and so it’s no wonder companies across the world are adopting the strategy for themselves. What Is an Example of Experiential Marketing? The Basics Engagement marketing has customers at its heart. By engaging…

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9 Qualities to Look for When Choose Corporate Event Companies

When you’re planning a big event for your company, making the right choice on who to work with can be difficult. There are plenty of factors to consider, but once you know what traits you should be looking for in a potential partner business, sifting through the mountain of corporate event companies and finding the right choice for you becomes a lot easier. Many companies will offer the world as they pitch their services to you. But there are a…

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How Can an Event Marketing Agency Help Your Brand?

When business owners are faced with dozens of various marketing strategies for their brand, they can quickly become overwhelmed with the possibilities. Many consider traditional marketing or digital marketing to be the first lines of defense. These strategies are certainly crucial in any branding strategy, but real-life marketing tactics should not be overlooked. Professionals who really want to emphasize their brand beyond building a website and developing their social media profiles will want to consider hiring an event marketing agency.…

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How Do You Create Brand Awareness?

In today’s already crowded marketplace, it is more important than ever before that you have a brand awareness strategy. The goal is to get leads and customers to recognize your business and see it in a positive light while distinguishing you from your competitors. If you’re having trouble knowing where to begin with your awareness campaign, here are some ideas to get you started. How Do You Create Brand Awareness? Host Brand Events One of the best ways to build…

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10 Goals All Brand Events Need to Accomplish

Brand events are one of the most powerful ways to grow your business. Although there are multiple reasons to run an event, they are particularly useful for launching a new product, rebranding, building a loyal customer base, networking, and creating extra revenue. However, these kinds of events will only give you a good ROI if they are organized and executed correctly. For example, it’s essential to have specific targets in mind during the planning stage. Here are ten goals every…

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How Effective Is Event Marketing?

With the online advertising market becoming increasingly saturated, and users increasingly turning to ad blockers to avoid marketing altogether, it’s time for a new way to get your message out there. Event marketing can be a powerful tool, not only for B2B companies but for B2C-focused organizations as well. Organizing a marketing event can increase awareness of your brand, build brand affinity, and most importantly, drive sales to provide you with a great return on your investment. In this article,…

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Branded Gifts Your Customers Will Keep: And Ones They Will Trash…

Branded Gifts Your Customers Will Keep: And Ones They Will Trash…

Custom Products

Custom gift bags and branded items are a great way to thank your staff, customers, or clients. In conjunction with an event or product launch, branded swag is a great way to create some brand awareness through thoughtful product sourcing. But don’t be fooled into thinking a t-shirt or coffee mug is the best option for your next order. There are three things that matter most to consumers; and with some thoughtful ideating on fresh product ideas – you can keep your new loot out of the trash.

A cursory search of Amazon’s best selling products over the last few years, and you will find something quite interesting. From lip balms and silk pillowcases to yoga pants and Squatty Potties… three things are certain! Function, Frequency, and Comfort reign supreme. And it’s not difficult to understand why that’s the case. The items and tools we interact with on a daily basis must be functional to make our tasks easier. If there is little reason for the item to be functional… there is little reason to keep the item or use it often.

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Give them something they will use often

In addition, the higher the potential frequency of an item matters! And sometimes the frequency and your customers location matters. For example, a branded umbrella and custom Miir coffee mug might be an excellent combo for Vancouver or Seattle customers. But we wouldn’t recommend a branded beach towel and koozie in Wisconsin… as it’s likely heading for a lonely cupboard or junk drawer. It’s important to think about how your recipient of custom gifts will use your items, and how frequently. The higher the frequency, the longer these items stick around and can create some organic brand awareness wherever they go.

Quality and feel

Comfort and textures also play an important role in what items are retained, and what items are tossed. Silk is often a comforting texture, whereas canvas has been known to elicit more masculine and resilient properties. Clinical Psychologist (Daniel Graham) says:

“Texture is ubiquitous. It contains important visual information about an object and allows us to distinguish between animals, plants, foods, and fabrics. This makes texture a significant part of the sensory input that we receive every day. In the visual arts, texture is the perceived surface quality of a work of art.”.

This is why it’s important to think about how the comfort of your product will translate via texture.  Promoting an in-store shopping experience or pop-up shop? A sturdy and reliable canvas tote bag might be the perfect choice for your customers. Selling a CBD infused sleep tincture? Perhaps a silk sleep mask would go nicely with your product. Releasing a new distilled spirit into the wild? A laser-etched glass tumbler might stick around longer than a t-shirt that feels like sandpaper. Comfort matters!

No matter what you choose to design and create… always be sure that function, frequency, and comfort are a part of the conversation. Check out these amazing gift items that can be branded for your company:

King Sixteen is a turn-key product manufacturing and design agency specializing in product launches, experiential marketing campaigns, and event management.

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We are a collective of event producers that work directly with national brands seeking to activate in unique markets across the United States.

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