How does geo framing work?
1) Create a geo frame
Our agency can draw a digital frame around any building or buildings in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.
2) Trace back to Home IP
We can go back in time up to six months on geo-frame capture. This
allows us to target a specific window of time at a building. For example,
let’s say you wanted to capture the device ID’s at a medical equipment
conference that happened two months ago. We can input the event
start and end time and only capture devices that attended the event.
After device capture, we can trace back to their home IP addresses and
deliver ads to all devices on their home network, including video ads to
web and streaming services like Peacock, Hulu, and Amazon Prime.
3) Deliver digital ads
After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propogate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captured the unique device ID, we are only targeting people that were inside of our geo frames.