Fossil x Crosley
Two American classics. One platinum
partnership. Fossil and Crosley Radio blended their mutual passion for retro resurgence and appreciation for the
power of music via the Curator Series; a collaborative collection fueled by a creative class of designers and music enthusiasts.
Location scouting, custom renders, and design ideation are all services we provide to our partners. We tailor our builds to match brand guidelines while also being mindful of budgets and timelines. Our expertise in VIP events makes our concept phase that much more efficient, as we are able to use practical methods for securing facilities for the safety of all personnel and guests. Catering prep, loading dock schedules, artist load-in, security tiers, product touch points – we have it covered!
Over the last five years, influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry.
As more users joined social media platforms like Facebook, Youtube, Instagram, TikTok, Snapchat, and Twitter, many of them became content creators themselves, curating and crafting their own stories, photos, and videos for others to see. Many of our brands are leading the front in influencer marketing, and our agency is tantamount to these efforts through the advancing and procurement of these individuals. We are equipped to source, advance, and oversee brand influencers across live activations and public events – allowing our partners to breath easier knowing their brand partners are equipped and well informed on the events we manage and produce.
Co-marketing occurs when two like-minded brands align their marketing efforts to promote each other’s product or service. While a hybrid product is not created, a co-marketing undertaking allows brands to leverage their relationships with other brands. This was precisely the mission for Fossil in tandem with Crosley Radio.
At King Sixteen, our primary goal is to cover all aspects of the five senses to heighten guest experience. Our agency has over 14 years of international touring and booking experience, and we use our relationships in the music industry to place exceptional talent into our live events. When it comes to music and live entertainment, we provide our brands with compelling options while also negotiating and contracting talent directly with agents. This puts our partners out of risk while fulfilling another crucial aspect of live events.
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