In today’s already crowded marketplace, it is more important than ever before that you have a brand awareness strategy. The goal is to get leads and customers to recognize your business and see it in a positive light while distinguishing you from your competitors. If you’re having trouble knowing where to begin with your awareness campaign, here are some ideas to get you started.
How Do You Create Brand Awareness?
Host Brand Events
One of the best ways to build up awareness is by hosting brand events, which can be anything from industry events and conferences to product giveaways and sampling campaigns. Generate buzz for your event by getting active on social media and sharing event details to make sure people know when and where it is.
Brand events help strengthen your brand presence offline, which is beneficial because it enables you to expand your network, attract new customers and boost sales. For example, hosting an event such as a networking meetup or speaker series can help you turn casual followers into loyal fans who want to learn more about your brand, support your business and tell their friends about you.
With 3.6 billion people using social media across the globe, being active on these platforms is essential. They help you create buzz for your brand because it allows you to build a personal connection with customers and establish an online presence that lasts. Set up a business Facebook account, Twitter profile, or Instagram account – whatever forms of social media are working well in your industry.
From there, start showing up with useful content every day to build an engaged audience. For example, if your brand is a bakery, post photos of delectable treats you make on Instagram. Or, if you’re a landscaping business, you could share before-and-after shots of your work. Try to share at least three to five pieces of content each week to keep your social media presence strong.
Try Influencer Marketing
Influencers with large followings on platforms like Instagram and YouTube can create hype about your brand. It’s a way to reach more people by tapping into someone else’s audience. One way to get influencers interested in working with you is to offer free samples of products in exchange for reviews from bloggers or customers you reach out to directly via email or phone call.
Craft a Unique Slogan or Tagline
A slogan or tagline is an opportunity to influence how your customers and leads view your business. For example, Nike has “Just Do It,” while Ford has “Go Further.” They’re simple phrases that communicate your company’s values in an eye-catching way.
What can you say about your business in one sentence? If it’s hard to summarize what you do into a short, catchy tagline, it might be time to refine your brand messaging. A good slogan should be memorable and explain what you do yet is specific enough to set you apart from your competitors.
Attend networking events like conferences and meetups aimed at people in your industry to connect with potential business partners and customers. Make sure you bring business cards with you because everyone will ask for them! You can also make a professional contacts list or LinkedIn account where professionals in your industry regularly update about upcoming events they will be attending.
Networking isn’t limited to in-person events, either. Join an online community where your target market is already engaged in conversations about similar brands or interests, and join the conversation! LinkedIn is a particularly potent networking tool for businesses. Remember, networking isn’t about making sales; it’s about creating lasting professional relationships. So listen more than you talk and aim to be selflessly helpful!
Start a Blog
Your website can be so much more than a place to host your store or list your services. If you haven’t already, start publishing an original blog post at least once a week that targets your audience’s pain points or interests. Include calls to action directing readers to the next step in your sales funnel. You can also create detailed guides with specific practical uses for your products or services, so if potential customers find your blog post and like what they read, they will already feel comfortable knowing what you can do for them.
Repurpose Your Content
One of the best ways to create awareness and extend your reach is by repurposing content that has already been published and using it in different formats. For instance, you can turn your blog post into a video tutorial for YouTube or an ebook. You can also use social media to repurpose content hours, days, or even weeks after its initial version was published. For example, you can tweet relevant quotes from your latest blog post with relevant images every couple of days.
Use Paid Advertising
Paid ads can be powerful for increasing awareness and reaching new people. You can use paid ads to direct people towards specific calls to action on your website, such as encouraging them to sign up for your email newsletter or contact you for a free consultation.
Some examples of paid advertising include Facebook ads, Instagram ads, and Google Adwords. Which medium you choose depends on your target market’s online habits. For instance, Instagram ads work well for a fashion brand that targets young women, while a consulting company targeting business executives may find more success by advertising on Google.
You can also increase awareness by earning press coverage, which is essentially getting featured on other online publications and media outlets as an industry expert. Brand events are also a fantastic way to get press coverage if you can create enough buzz around them! You can also find press opportunities by searching for websites and blogs related to your industry and looking through their contributor guidelines.
Another great place to find free press is through HARO (Help a Reporter Out). HARO is a platform that connects reporters with businesses.
If you sign up as a source, you’ll get an email once a day with inquiries from reports looking for experts to cite in their articles. If you find a query you can answer that fits your brand, you can pitch them your response!
Email marketing can boost awareness by sharing your latest blog posts, press coverage, and social media updates with the people who have opted into receiving emails from you. In addition, you can design an attractive newsletter template or create a series of templates for different types of emails that correspond to different calls to action.
Grow your email list by offering webinars, free ebooks, or other digital content to potential customers who are willing to give you their email address in return for access to the free content. You can also use social media to provide links to sign-up pages in return for access to exclusive promotions, discounts, and coupons.
Optimize Your Site for Google Search
Search engine optimization (SEO) is an opportunity for leads and customers to find you when they search for products or services related to your industry on Google. To get your website to rank near the top of the results page, you need to optimize your website for Google search by using the right keywords, formatting your articles correctly, linking to other popular resources within the industry, and creating backlinks.
One of the best ways to improve your site’s SEO is writing blog posts with long-tail keywords related to your business. Long-tail keywords are lower-volume search terms that are easier to rank for. For example, instead of targeting the term “business consulting,” you can target a more specific phrase like “small business coaching services.”
Host Free Webinars
Holding free webinars can be a great way to increase brand awareness by sharing knowledge with your target audience. You can share tips, best practices, upcoming events, or industry news that would be relevant or beneficial for your readers to know about. These are great for establishing your brand as an industry expert and getting broad exposure among people who might not have otherwise heard of you before. They are also great for growing your email list, where you can continue to nurture customer relationships.
Get Involved in the Community
You can grow awareness among prospective clients by becoming active in your community and participating in activities or initiatives that align with your company’s values and mission statement. For example, you could sponsor a race for charity or host a panel discussion at an industry conference.
Try Offline Marketing
Finally, you can increase awareness of your brand by using traditional offline marketing methods like billboards, print, or radio advertisements. These methods are effective, but they tend to be relatively expensive compared to the other options mentioned above. Make sure that these types of campaigns align with your company’s message and branding before investing too much time and money into them!
By focusing on how your customers want to be marketed to and what message you are trying to convey with your brand, you will have a good chance of successfully increasing brand recognition. But brand events are a great way to cover all your bases! Do you need help with raising brand awareness? Contact us at King Sixteen today, and we can help you plan a brand event that will effectively increase awareness and strengthen relationships with your customers.