Homepage

How does geo framing work?

1) Create a geo frame

Our agency can draw a digital frame around any building or buildings in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.

2) Trace back to Home IP

We can go back in time up to six months on geo-frame capture. This
allows us to target a specific window of time at a building. For example,
let’s say you wanted to capture the device ID’s at a medical equipment
conference that happened two months ago. We can input the event
start and end time and only capture devices that attended the event.

After device capture, we can trace back to their home IP addresses and
deliver ads to all devices on their home network, including video ads to
web and streaming services like Peacock, Hulu, and Amazon Prime.


3) Deliver digital ads

After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propogate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captured the unique device ID, we are only targeting people that were inside of our geo frames.

How Effective Is Event Marketing?

With the online advertising market becoming increasingly saturated, and users increasingly turning to ad blockers to avoid marketing altogether, it’s time for a new way to get your message out there. Event marketing can be a powerful tool, not only for B2B companies but for B2C-focused organizations as well. Organizing a marketing event can increase awareness of your brand, build brand affinity, and most importantly, drive sales to provide you with a great return on your investment.

In this article, we’ll discuss how a marketing event can be one of the most effective ways to drive your business to the next level, and why it’s one of the most powerful tools on offer today, allowing you to engage with more customers than ever before, and build lasting business relationships. We’ll also give you some tips to ensure that your marketing event is a success.

How Effective Is Event Marketing?

An Authentic Buyer Perspective

Nothing can beat a real, face-to-face conversation with a customer to find out what they really want. It’s a great way to test your buyer persona, especially if you’re a B2B company, where interaction with potential clients may have been limited to emails or the occasional phone call. Marketing through events even allows you to meet your customers face to face and will undoubtedly provide you with high-quality feedback that will later be invaluable when it comes to improving your customer experience.

Meeting your customers, as well as potential customers, allows you to tailor your brand towards what they really want without having to rely on a buyer persona that might well be outdated. For example, if you’re experiencing a level of customer dissatisfaction with your product or service, meeting existing customers and interested prospects can quickly throw up the root cause of it. On the other hand, you might discover an unexpected strength that you were previously unaware of that can now be capitalized on.

Identify And Engage with Potential Clients

In-person events can often attract potential customers and other interested parties. This is an unparalleled opportunity to reach out, engage, and network with prospects, who may be very close to buying your product or service. It’s an opportunity to find out what’s holding them back, and what you might be able to change to make your product more attractive.

An excellent way to do this is to hold a Q and A session as part of the event, where attendees can reach out and to you and your team directly and launch discussions about any queries or concerns that they may have.

Build and Strengthen Customer Connections

Marketing experiences such as events can drive brand awareness, customer loyalty, and ultimately sales in ways that more traditional forms of marketing can’t possibly match. Statistics show that over 80% of consumers are more likely to purchase a product or service after attending an event, and an incredible 91% report a more positive outlook towards the brand.

A live event connects consumers and brands in ways that are meaningful, purposeful, and lasting. Being able to see and meet the people behind your brand in person can lead to the formation of long-lasting brand loyalty. In fact, up to 70% of attendees report becoming long-term customers after an in-person marketing event.

Increase Engagement with Social Media

Hosting a marketing event can have a huge knock-on impact on your online marketing as well. Leveraging social media feeds and influencers to build up excitement and anticipation for your event can not only increase attendance of the event itself but also provide an increase in social media followers that persists even after the event is finished. This helps to build a sense of community amongst your customers, helping to transform them into brand advocates who will willingly share your social media and online content with an even wider audience.

An event is a great way to get everyone talking about your brand, and you can encourage this by regularly posting updates and statistics in the run-up to the event. You can even live-stream the event itself to motivate more posts and engagement. Another great strategy can be to run an online competition tied to the upcoming event, such as for the best picture by an attendee.

Measurable Return on Investment

It’s all very well having a packed house when the day of the event rolls around, but how can you be sure that the right people are attending. At the forefront of any marketer’s mind is the return on investment, or ROI. It’s this figure that’s likely to determine whether the event has been a success, so make sure that you keep a close eye on those sales figures post-event. It’s also important to show that any sales spike is directly attributable to the event before planning it again for next year.

Be sure that you are marketing towards the right segment of your buyer community. Not every segment may attend the event, which allows you to create a bespoke marketing offering for just this segment of the consumer community. Put together a specific attendee persona, in addition to your existing buyer persona. Use this post-event to measure impact; have the sales to this specific group increased? Then the event could have been a success.

Improving Your Event Strategy

Now that you’ve begun to plan your event, how can you make your strategy as effective as possible? An event is inevitably going to require more of your marketing budget than online-only marketing, so it’s important to get it right. you want to get the best return that you possibly can on this large investment, so it’s important to be certain that you’re offering exactly what your attendees want and increase motivation to buy wherever possible.

Create a Welcoming Experience

While it may seem like a small detail, it’s one you can’t afford to overlook. The people who’ve taken the time to attend your event should feel welcome there, and that their presence is appreciated. Make sure this is both the first and last impression you give by using personalized communications such as emails, phone calls, and even paper mail to communicate with those who’ve registered and lay on staff to welcome them at the entrance.

During the event itself, makes sure your staff are constantly on-hand to answer questions and address concerns. Just talking to those at the event can have a huge impact. Post-event, make sure to use personalized follow-up communications to request feedback, offer special content, and even early registration for your next event.

Educate Your Attendees

Those who attend events need to gain something from coming. After all, they’ve given up their time and possibly traveled long distances to be there, and they might also have had to pay the entrance fee that around 40% of marketing events charge for attendance. However, they need more than just a branded pen or t-shirt; many of those who come to events want to learn.

Take a look at the focus of your event. Do you already have an educational focus? Then evaluate what information you’re providing and be sure that you’re adding knowledge to your guests, and not telling them what they already know. If the event is more focused on experiencing or demonstrating a product, try to find a way to give those attendees who want to learn more an educational element.

Consider the Attendee Perspective

When planning your event, think about how it will bring value to your customers. You’ll need to more than simply list speaker names on the brochure – you must effectively communicate a reason to attend. While many may be explicit in what they expect from the event, others may prefer to keep their reasons to themselves. Either way, you need to ensure your event solves their pain points and meets their needs.

An effective approach can be to ensure that potential attendees understand what’s on offer, as they will be unlikely to search for reasons to attend, and if the benefits are unclear, they may switch off altogether. Make sure you successfully capture their attention, for example by providing an effective solution to the problems they’re facing.

Time for a Change

The way events work is changing thanks to the influx of technology that’s connecting physical events with the online world. These can solve some of the biggest problems for the marketer, including new ways to measure attribution and ROI, especially through videos and virtual experiences that tie in with the physical event. While event marketing has a unique set of challenges, it can still be a very effective way of differentiating you and your brand and provides a great alternative to online marketing.

Here at King Sixteen, we are committed to helping you engage your customers in new and innovative ways. We thrive on creating partnerships that matter, and long-lasting experiences for your event attendees. When it comes to event design, we can help you plan everything from a 100-person bar meeting to a 1000-person gala. We’ll cover everything from catering to sound systems, security to entertainment, so you can focus on what you do best. Call us today at King Sixteen to find out more.

Audi Bluegrass MotorSport

Audi x
Bluegrass Motor Sports

PARTNER

Audi x Bluegrass Motor Sports

SERVICE

Experiential Marketing
Promotional Content
Event Design

Audi is a brand that forges new paths with every model they release, always placing technology at the forefront of their mission to set themselves apart from their competitors. For the past five years, we have had the pleasure of producing several launch events for models like the A4, Q7, A6, A8, and e-tron vehicles. 

Experiential Marketing

Marketing experts and Forbes agree, 80% of marketers believe live events are critical to their company’s success, and 77% use experiential marketing as a vital part of a brand’s advertising strategy. Our agency is built to execute all aspects of live events and product launches on behalf of our partners. 

Promotional Content
& Event Design

In conjunction with Nadus Films, King Sixteen produced promotional video content in support of brick and mortar events.

Outside of general event management and design, our team and vendors have crafted compelling promotional campaigns for live events and product launches across the US. For the launch of the 2019 Audi e-tron, we captured professional photography and video content to supplement the local promotion of the auto launch; a substantial value add designed to elevate the hype and increase local attendance.

Talent Purchasing

At King Sixteen, our primary goal is to cover all aspects of the five senses to heighten guest experience. Our agency has over 14 years of international touring and booking experience, and we use our relationships in the music industry to place exceptional talent into our live events. When it comes to music and live entertainment, we provide our brands with compelling options while also negotiating and contracting talent directly with agents.

Go behind the scenes and download
an example proposal from our agency

Crosley

Fossil x
Crosley

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707-653-5464

This field is for validation purposes and should be left unchanged.

Services

Event Management & Design

Event Management & Design We are the definitive turn-key agency when it comes to live events. From galas and conventions to concerts and festivals, we facilitate every step and every vendor involved in a given project. Whether we are concepting and designing or we are arranging catering, transport or security. Our trusted staff and vendor network…

Continue Reading Event Management & Design

Talent Buying & Audio Production

Talent Buying & Audio Production Booking and managing musicians or performance artists is a tricky business, especially when it comes to major label talent. King Sixteen has a wealth of knowledge and experience in this world. We have a personal relationship with numerous agents and tour managers at most major record labels and can help negotiate…

Continue Reading Talent Buying & Audio Production

Product Design & Fulfillment

Product Design & Fulfillment Our team is equipped to tackle any custom fabrication or merchandizing needs your project may require. We are poised to source and design a multitude of promotional items or gifts for your staff or partners. We also have the largest trusted network of fabricators to execute custom designs for any display, buildout…

Continue Reading Product Design & Fulfillment

Experiential Product Launches

Experiential Product Launches Not only are we capable of bringing your brand’s vision to life, but if your brand is stuck on how to launch, display or rollout a new product or service, we are more than well equipped to concept, strategize and build this project out on your behalf with your brand identity in…

Continue Reading Experiential Product Launches

From our blog

How to Make a Lasting Impression Through Experiential Marketing

In today’s market conditions, simply putting together advertisements is no longer enough. To engage customers and encourage them to build up a positive relationship with your brand, you have to make use of experiential marketing. This strategy involves creating events, such as parties or exhibitions, that are targeted at a particular group and provide potential customers with an exciting and memorable experience.While the concept sounds simple, it can be hard to set up a successful experiential event. You’ll have to…

Continue Reading How to Make a Lasting Impression Through Experiential Marketing

Planning a Corporate Event: 9 Keys to an Unforgettable Experience

Throwing an exciting, memorable party is one of the best ways of connecting with your employees and customers. A shared event can draw people together and allow them to build up relationships with your brand and with each other. What’s more, experiential marketing is a highly successful strategy for increasing a company’s reputation. Together with an experienced corporate event planner, you can come up with ideas that will wow your guests.  But how exactly can you make sure everyone has…

Continue Reading Planning a Corporate Event: 9 Keys to an Unforgettable Experience

Five Ways Experiential Marketing Is Changing in 2022

Experiential marketing has already turned the world of advertising on its ear, and with new trends emerging in 2022, it’s clear this pattern is set to continue for the foreseeable future. While this form of experience-based marketing has catered to the digital sphere in the last few years, the newest trends are reflecting the desire consumers have to return to a post-pandemic world. Let’s check out some of the latest trends to engage consumers this year.Five Ways Experiential Marketing Is…

Continue Reading Five Ways Experiential Marketing Is Changing in 2022

How Does Experiential Marketing Work?

Good marketing makes an impact on the profits of your business, but a truly successful marketing campaign will make a memorable splash with brand recognition. Modern marketing strategies are designed to use the diversity of channels that businesses can use to reach and engage with consumers. One of the best modern marketing methods is experiential marketing.How Does Experiential Marketing Work?Experiential marketing is a strategy that allows your brand to market an experience. By marketing an experience, you can create an…

Continue Reading How Does Experiential Marketing Work?

How to Measure Experiential Marketing

Experiential marketing is an invaluable strategy you can use to reach new customers, introduce new products, and increase your brand value. Although this marketing strategy is highly effective, many business owners are interested in learning how to measure the success of experiential campaigns.How to Measure Experiential MarketingMeasuring the success of an experiential marketing campaign is similar to measuring the success of any other type of marketing strategy. For the most part, you will be using data analytics to assess the…

Continue Reading How to Measure Experiential Marketing

9 Things to Consider When Planning Corporate Events Post-COVID

For many months, corporate events have been off the table due to the COVID-19 pandemic. But now that restrictions are easing in many areas of the country, you can begin to plan your next company-wide celebration or training session. To make everyone feel comfortable and to reduce the risk of disease, you should consider working with a corporate event planner who can help you create a safe yet inspiring event.You’ll want all the attendees to feel comfortable during your party…

Continue Reading 9 Things to Consider When Planning Corporate Events Post-COVID

Want To Throw A Memorable Event? These Hacks That Will Leave Your Guests Talking

Want To Throw A Memorable Event? These Hacks That Will Leave Your Guests Talking

The difference between a memorable event and a forgettable one always comes down to the details. And no, we aren’t talking about expensive floral arrangements or the type of ceviche you chose for passed hors d’oeuvres. Those things are nice, but they aren’t necessarily the things that will resonate with your guests at the events’ conclusion.Instead, they will primarily remember the conversations and engagements they had, along with the emotion they were left with when it was time to depart.

Let me say that again….
Your guests will primarily remember the conversations and engagements they had, along with the emotion they were left with when it was time to depart.

Ok, so let’s unpack this for the ones that don’t believe us. You could hand select every guest to optimize conversations – we suppose. But let’s focus on the other aspect that is most in control for event producers and designers, and that’s the way guests feel once the party ends. How can we positively influence their experience while on-site?

An analogy first! Porsche has been making sought after luxury vehicles for over 70 years, and they understand that the driver experience is much more than just a powerful engine. Last year, our agency launched the Porsche Taycan – the first all electric Porsche to hit the market. A significant challenge presented to Porsche engineers was how to give Taycan owners the feeling of “power” when there was no combustion engine providing feedback to the driver. In other words, the feeling of an engine vibrating and the sound of the exhaust when you push the throttle to the floor wasn’t quite as exhilarating when it was…. well… silent! The Porsche Taycan was wicked fast, but they couldn’t allow their drivers to step out of the car underwhelmed with the whole experience. Just like we don’t want guests leaving one of our events underwhelmed.

What was the solution?

Porsche built an intake-noise amplifier called a Sound Symposer. This Sport Sound device recreates the revving noise and pumps the sound and vibrations into the cabin of the vehicle creating a much more authentic experience. Boom, problem solved!

Ok, so why did we tell you that story? Because guests are sizing up your event on more than one level, and they are doing it without thinking about it. Most Porsche drivers aren’t aware of this car’s feature, but they step out of the vehicle throttled by the experience! Most guests at an event aren’t aware of the details event producers put into play – but at the end of the party they need to be left with good memories and an affinity for the experience.
How can event planners and producers do this? Here are three hacks that can significantly elevate the guest experience for your next event.

Fill out the form below to get our Event Design & Decor PDF

Aroma

No one wants to walk into a party that smells musty and stale. Our noses are constantly sizing up the rooms we enter and exit. Sure, we could light a thousand candles… but we would recommend keeping things a little more subtle and nuanced. At King Sixteen events, we run essential oil diffusers in various locations.

For example, at our 2019 Kentucky Derby event with Esquire Magazine and Rabbit Hole Bourbon – we designed a rooftop lounge that was adorned with live herbs suspended above the bar. Guests could choose their spirit of choice as we snipped rosemary, thyme, and fresh basil from above. Our bartenders (Death & Co.) dipped these into liquid nitrogen and then served inside guest glasses for an elevated aroma alongside their cocktails. In this room, we countered the fresh and earthy scent of the herbs with diffusers that pumped lemon, bergamot, and tangerine into the air. This room became a sensory experience, not just a bar.

At your next event, think about aromas you can add to the space that tie into the theme or location. Have an event overlooking the ocean? Cedarwood and Ylang Ylang might go nice with some of those views.

Sound

Normal conversations happen at about 60 decibels. A decibel is a standard unit of measurement for loudness. In contrast, a blowdryer is about 90 decibels and a trombone player can reach 110 decibels fairly easily. Remember when we said your guests will remember the conversations? Well it’s a little difficult to hear a conversation if you’re trying to shout over a swing band that’s being amplified into a room at levels above 110 decibels. Understanding the type of environment you are trying to create is very important. If it’s a wedding reception or corporate cocktail mixer, you might want to make sure that the music is no more than 5-10 decibels louder than the speaking volume. If it’s a late night party with dancing and a live band, anything over 105 db will start to become quite fatiguing to the ears. You can measure this with a device called a ‘digital sound level reader’ – something you can easily obtain for under $25 on Amazon or other retailers.

Don’t give your guests a reason to escape a room or the event all together. Monitor your sound levels and guests will leave happy, not fatigued.

Texture & Touch

At this point, it should be no surprise we have moved from smell, to sound, and now to touch. As event designers we are often hyper focused on what things look like, and our guests’ eyes are doing the heavy lifting. But if you really want to provide a memorable and lasting experience to your guests, do not overlook the way things feel against skin. If you have rented out a concrete warehouse for your next product launch or pop-up concert series, you may want to consider the things you have lots of so you can create some juxtaposition. Our agency launched a timepiece for Fossil Watches, and the venue we chose had lots of flat concrete areas, with black iron fencing, and stone walls. We brought in cream colored jute rugs and suede couches to liven up some areas of the facility. Lush green plants adorned those areas with marble coffee tables and hammered bronze side tables. We also laser printed brand illustrations on 8×4 planks of baltic birch, and lined a concrete entryway for some warmth. We ordered satin black cocktail napkins with foil embossed logos, and served curated cocktails in copper hammered mugs. A custom built airstream trailer with wood floors and leather couches provided a refuge from the cavernous concrete venue area.

The things your guests will interact with will leave an impression on them. Suede, wood, concrete, paper, copper, etc. The variety in material is important, and should not be overlooked. Use these hacks on your next event, and we promise your guests will remember the details.

King Sixteen is a turn-key event design and management agency specializing in brand launches, talent buying, product sourcing and more.

Partnerships that matter. Experiences that last.

We are a collective of event producers that work directly with national brands seeking to activate in unique markets across the United States.

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707 653 KING

This field is for validation purposes and should be left unchanged.

About Us

Corporate Event Planner

“We are a collective of tastemakers and problem solvers that work directly with national brands seeking to activate across the US.”

Tyler Anderson – Senior Partner at King Sixteen

Partnerships that matter, and experiences that last.

Experiential Marketing

Product Launches

Talent Booking

Event Design

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707-653-5464

This field is for validation purposes and should be left unchanged.

Homepage

Marketing & Design Agency

Our Services

Event Design & Staffing

Experiential Marketing Campaigns

Talent Booking

Product Design & Manufacturing

Photography & Videography

Custom Fabrication

Web & Graphic Design

Geo-Frame Marketing & Advertising

Large Scale Event Management

Brand Consulting

Campaign Management

Audio Visual & Sound

Ourcommitment

Our commitment

King Sixteen is committed to helping you and your brand be more effective in engaging your customers.

King Sixteen is committed to the success of your brand and business. 

King Sixteen is committed to providing the highest quality customer service.

King Sixteen is committed to understanding your brand and guidelines.

King Sixteen is committed to creating partnerships that matter, and experiences

What our partners say

Partnerships that matter. Experiences that last.

We are a collective of creatives that work directly with national brands seeking to engage their customers in markets worldwide.

Clients

Brands we have worked with

Let's do something amazing together...

Email: info@kingsixteen.com

Phone: +1 707-653-5464

This field is for validation purposes and should be left unchanged.

Geo Framing

How does geo framing work?

1) Create a geo frame

Our agency can draw a digital frame around any building or building in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.


2) Trace back to Home IP

We can go back in time up to six months on geo-frame capture. This allows us to target a specific window of time at a building. For example, let’s say you wanted to capture the device ID’s at a medical equipment conference that happened two months ago. We can input the event start and end time and only capture devices that attended the event.
After device capture, we can trace back to their home IP addresses and deliver ads to all devices on their home network, including video ads to web and streaming services like Peacock, Hulu, and Amazon Prime.


3) Deliver digital ads

After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propagate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captures the unique device ID, we are only targeting people that were inside of our geo frames.

Benefits

Hyper Targeted

Because we are framing buildings during precise times, we can be certain we have the right interests. This means we save money by not wasting impressions on uninterested people.

Tailored Messaging

Due to the precision of the technology, we can curate ad content that speaks to the consumer in a very specific way. Because we know the places they frequent, our ads can deliver tailored verbiage to drive CTR (click-through rates).

Animated & Video Ads

our agency can design your creative and deliver compelling still image ads, animated ads, and/or video advertisements that can be delivered to streaming platforms like Hulu, Peacock TV, and more.

Want to download the geo-frame white paper and pricing sheet?

This field is for validation purposes and should be left unchanged.

An agency with geo-frame technology

we are a full-service digital marketing agency for brands and businesses. Our agency specializes in geo-framing campaigns that allow us to target devices based on the physical location of potential customers. We can do this by going back in time up to six months and framing a building without ever setting foot on the property. Then we can send targeted advertisements to the devices that stepped inside of our frame. This new technology eliminated the need for cookies and is highly accurate. See how the tech works below, and download our white paper.

Book a free consultation

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707-653-5464

This field is for validation purposes and should be left unchanged.