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How does geo framing work?

1) Create a geo frame

Our agency can draw a digital frame around any building or buildings in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.

2) Trace back to Home IP

We can go back in time up to six months on geo-frame capture. This
allows us to target a specific window of time at a building. For example,
let’s say you wanted to capture the device ID’s at a medical equipment
conference that happened two months ago. We can input the event
start and end time and only capture devices that attended the event.

After device capture, we can trace back to their home IP addresses and
deliver ads to all devices on their home network, including video ads to
web and streaming services like Peacock, Hulu, and Amazon Prime.

3) Deliver digital ads

After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propogate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captured the unique device ID, we are only targeting people that were inside of our geo frames.

How Can Experiential Marketing Help Retail Businesses?

Experiential marketing is essential to any modern branding strategy. It provides customers with the meaningful interactions and personalized experiences they crave. In other words, it allows consumers to be a part of your brand and can cultivate loyalty and influence buying decisions. And when done correctly, EM can even help you generate additional attention both in the media and online.

How Can Experiential Marketing Help Retail Businesses?

Unlike online or traditional marketing efforts that take time to build brand awareness, experiential marketing (EM) is a uniquely fast and effective way to connect with customers through face-to-face experiences. It engages all the senses and ignites emotions to create lasting memories that, in turn, drive brand loyalty.

EM invites customers to meet brands in person rather than force them into the role of observer. Radio, newspaper, and TV ads are crafted in the hopes that a message will resonate with audience members. But EM is an interactive experience that can have a substantially more significant influence on customers. They get to know a brand, its character, and the people behind it.

Why It Works

Consumer behaviors are changing, a fact we can attribute in part to social media. People today see a meaningful and happy life as one focused on experiences they can share online.

To illustrate, a Harris Group study shows more than 70% of millennials prefer to spend money on experiences rather than material goods. And they’re happy to pay to participate in exciting, memorable events that range from parties and food festivals to concerts and fine arts shows.

Giving Customers What They Want

EM fulfills modern consumer needs by giving them opportunities to create content that can be posted to popular platforms. Sampling makeup in a retail store, for instance, provides plenty of photo opportunities. In the meantime, brands garner free advertising from the frenzy of social media sharing that ensues.

EM also helps consumers feel included, like they’re part of a brand’s extended family. Finally, it improves brand value in a way that trying to influence customers from a remote position cannot match.

A Few Statistics

EM delivers a desired human touch, and statistics confirm its power. A study from the Event Marketing Institute finds 72% of consumers see brands from a positive perspective when they provide quality event opportunities. That same study also shows 74% of consumers are more likely to purchase from a brand after attending marketing events.

Real-Life Retail Examples

Brands ranging in size from large to small understand live events are critical to their company’s success. Orvis, for example, is an apparel and gear company that also sells outdoor activity classes. L.L. Bean offers similar educational classes in addition to camping trips. Both witness a surge in sales immediately before and after each of their events, realizing as much as a 30% increase in profits.

The success of these two brands demonstrates EM may be even more powerful than influencer marketing. EM brings everyone – customers and influencers alike – together in one place. It eliminates the need to manage influencer giveaways and outreach. Experiential events also eschew long analytical hours needed to determine if an influencer partnership benefitted the brand.

Crafting a Vibrant Landscape for Consumers

EM can benefit more than traditional clothing retailers. A wine purveyor in New York City has created a wine-themed playground that adults can enjoy as they sip on rosé variations from across the world. Pantone, which provides a color standardization system for industries like printing and graphic design, created a pop-up cafe in Monaco. The small menu features food in Pantone’s signature colors and has proven to be a hit with all who visit.

The point is that companies can create a new buzz on social media, and similarly connect with customers, by implementing well-planned experiential marketing strategies. These occasions can bring a brand to life. And marketing managers have a whole catalog of appealing events to choose from, including:

  • Educational classes
  • Food and beverage tastings
  • Parties
  • Pop-up shops
  • Tours
  • Community Events
  • Event series, like a book club
  • Trade shows
  • Kiosks
  • In-store experiences

The Benefits of EM for Retailers

EM is a great way to drive word-of-mouth marketing. Event attendees often talk about their experiences with friends, and as mentioned earlier, they’re sure to post photos on social media. This chatter helps generate interest in your brand and the products you promoted at the event.

Offline events also provide an opportunity to receive immediate customer data and feedback. You can see first-hand how consumers interact with your services and products as well as ask real-time questions to understand how you might improve future offerings. Events additionally provide a chance to gather customer information that can be used for later marketing campaigns, such as direct email.

Build a Sense of Community

The engagement loop created by an offline event helps build a sense of customer community. We already know consumers want to feel like they’re part of a brand. A strong sense of community helps reinforce the loyalty that experiential marketing jumpstarts. Crafting an audience around your brand also keeps consumers engaged between events and unites people who share similar interests.

Stand Out

A crowded market can make it difficult for any brand to rise above the competition. EM provides a break from the ordinary and nabs the attention of consumers. Nearly every brand has a digital marketing strategy, but few capitalize on the power of EM. When you harness this power and use memorable events to position your brand as edgy and creative, you find a real opportunity to scale.

Gain Media Attention

Launching a bold EM initiative can effectively grab the media’s attention, meaning you’ll gain coveted press coverage for your event. Media outlets are eager to cover big and daring events because they appeal to audiences. The bolder your campaign is, the better your chances of earning coverage.

Why Your Brand Needs EM

Researchers estimated in 2017 that nearly one-third of all Internet users would choose to use some type of ad blocker within the next five years. This means online advertising may become even more problematic, and it’s already tough because the market is so crowded. Brands must therefore start thinking outside of the box now, before their marketing campaigns hit a dead-end.

Improves Customer Acquisition

We’ve already established that experiential campaigns and in-store events are more efficient, and far more rewarding, than a standard Google ads campaign. That’s because these events stick in customers’ minds and generate something even more important than word-of-mouth promotion: customer acquisition. And this happens much more quickly than the traditional sales funnel required with digital advertising.

Increases Purchase Intent

Studies confirm that EM can increase customer purchase intention. People are profoundly influenced by emotional, associative, and sensory experiences and are more likely to rate a product or service as “positive” following a branding event.

It’s important to understand that value resides in more than the functional benefits of a product. It also exists in the hedonic elements surrounding a product, and companies that successfully manage these aspects can achieve a great competitive advantage. In other words, crafting a unique and engaging marketing experience can influence a customer’s intent to purchase.

Creates More Value for Consumers

EM is a great way to build value for consumers. It allows customers to see how products can be used to the greatest advantage, and with this comes increased desirability. Television shopping networks have capitalized on this concept beautifully for many decades. They demonstrate the positive impacts a product can have on a person’s life, and that product suddenly becomes irresistible. EM can have the same effect.

What EM Is Not

A quick online search will reveal any number of definitions for EM, but we prefer to think of it as a marketing strategy that deeply engages customers with a brand. This does not mean, however, EM is just another term for experience marketing. EM refers to interactions that occur in an offline settering, whereas experience marketing covers the entire customer experience, whether that occurs online or not.

A Synonym for Event Marketing

It’s equally important to understand EM is more than event marketing. Events like trade shows, conferences, and in-store sampling are individual channels of EM each used to achieve a specific goal.

EM encompasses the many elements that go into planning and executing these events with success. This means that experiential marketing, if done correctly, considers the expectations of event participants as well as current consumer behaviors. It is a much broader initiative that ultimately aims to humanize brands.

A Solution That Can Be Developed Without Effort

If EM could be quickly and easily implemented, more companies might include it in their annual marketing plans. But EM is not a silver bullet. It is comprised of real-time, one-on-one interactions that give consumers an inside look into a brand’s character. This means every element must be carefully considered with the right strategy, people, and process.

The time and effort you invest in EM will be highly rewarding. It provides an exciting way to meet the people buying and using your products. But these campaigns, as you likely noticed, also require a strong command of event planning. That’s where we come in, with our ability to ensure every detail is accounted for and executed. Contact King Sixteen today and plan your next event with a team of dedicated professionals.

Proud To Belong

Proud

to belong

PARTNER

Ray Ban

SERVICE

Experiential Marketing
Custom Fabrication
Staffing

Unique paths and universal emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging. Our agency was tasked with concepting, creative design, fabrication, and staffing of their 2019 key accounts campaigns. 

Activation Concepting

Our agency pitched a custom Polaroid rig that would showcase the brand while providing interactive utility for consumers.

Rather than a static individual taking handheld Polaroid shots for guest keepsakes, we devised a portable and branded system that featured both campaign collateral, Bluetooth triggers, and reflective black acrylic top so customers could try on new frames seamlessly. 

Device ID Targeting

This emerging technology allows our partners to pursue sales through to the end consumer, while taking the guesswork out of “project success”. We capture unique Device ID’s within our activation spaces with high accuracy. This affords us the opportunity to direct market to consumers who interacted with our campaigns long after they have left the store or event space; extending the duration in which sales can be proven through measurable marketing. 

Design & Fabrication

Our team and vendors are exceptionally skilled in their trades, enabling our agency to exceed expectations when it comes to custom projects on tight deadlines. We provide our partners a one-stop-shop for creative services and streamline the manufacturing process on their behalf. By working directly with proven vendors, King Sixteen removes the middle man and oversees projects from start to finish. 

Audi

Audi x

Bluegrass Motor Sports

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707-653-5464

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Services

Event Management & Design

Event Management & Design We are the definitive turn-key agency when it comes to live events. From galas and conventions to concerts and festivals, we facilitate every step and every vendor involved in a given project. Whether we are concepting and designing or we are arranging catering, transport or security. Our trusted staff and vendor network…

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Talent Buying & Audio Production

Talent Buying & Audio Production Booking and managing musicians or performance artists is a tricky business, especially when it comes to major label talent. King Sixteen has a wealth of knowledge and experience in this world. We have a personal relationship with numerous agents and tour managers at most major record labels and can help negotiate…

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Product Design & Fulfillment

Product Design & Fulfillment Our team is equipped to tackle any custom fabrication or merchandizing needs your project may require. We are poised to source and design a multitude of promotional items or gifts for your staff or partners. We also have the largest trusted network of fabricators to execute custom designs for any display, buildout…

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Experiential Product Launches

Experiential Product Launches Not only are we capable of bringing your brand’s vision to life, but if your brand is stuck on how to launch, display or rollout a new product or service, we are more than well equipped to concept, strategize and build this project out on your behalf with your brand identity in…

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From our blog

Planning a Corporate Event: 9 Keys to an Unforgettable Experience

Throwing an exciting, memorable party is one of the best ways of connecting with your employees and customers. A shared event can draw people together and allow them to build up relationships with your brand and with each other. What’s more, experiential marketing is a highly successful strategy for increasing a company’s reputation. Together with an experienced corporate event planner, you can come up with ideas that will wow your guests.  But how exactly can you make sure everyone has…

Continue Reading Planning a Corporate Event: 9 Keys to an Unforgettable Experience

Five Ways Experiential Marketing Is Changing in 2022

Experiential marketing has already turned the world of advertising on its ear, and with new trends emerging in 2022, it’s clear this pattern is set to continue for the foreseeable future. While this form of experience-based marketing has catered to the digital sphere in the last few years, the newest trends are reflecting the desire consumers have to return to a post-pandemic world. Let’s check out some of the latest trends to engage consumers this year.Five Ways Experiential Marketing Is…

Continue Reading Five Ways Experiential Marketing Is Changing in 2022

How Does Experiential Marketing Work?

Good marketing makes an impact on the profits of your business, but a truly successful marketing campaign will make a memorable splash with brand recognition. Modern marketing strategies are designed to use the diversity of channels that businesses can use to reach and engage with consumers. One of the best modern marketing methods is experiential marketing.How Does Experiential Marketing Work?Experiential marketing is a strategy that allows your brand to market an experience. By marketing an experience, you can create an…

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How to Measure Experiential Marketing

Experiential marketing is an invaluable strategy you can use to reach new customers, introduce new products, and increase your brand value. Although this marketing strategy is highly effective, many business owners are interested in learning how to measure the success of experiential campaigns.How to Measure Experiential MarketingMeasuring the success of an experiential marketing campaign is similar to measuring the success of any other type of marketing strategy. For the most part, you will be using data analytics to assess the…

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9 Things to Consider When Planning Corporate Events Post-COVID

For many months, corporate events have been off the table due to the COVID-19 pandemic. But now that restrictions are easing in many areas of the country, you can begin to plan your next company-wide celebration or training session. To make everyone feel comfortable and to reduce the risk of disease, you should consider working with a corporate event planner who can help you create a safe yet inspiring event.You’ll want all the attendees to feel comfortable during your party…

Continue Reading 9 Things to Consider When Planning Corporate Events Post-COVID

Planning Your Corporate Event in a Post-COVID World

In a post-COVID world, the planning and executing of a successful corporate event can feel overwhelming. Numerous factors require consideration when deciding how to run the event, as guests want to know their health is a top priority to their host. Pairing with a corporate event planner to set up and manage your event is an excellent way to put you and your guests’ nerves at rest.Planning Your Corporate Event in a Post-COVID WorldPlanning a corporate event presents unique logistical…

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Want To Throw A Memorable Event? These Hacks That Will Leave Your Guests Talking

Want To Throw A Memorable Event? These Hacks That Will Leave Your Guests Talking

The difference between a memorable event and a forgettable one always comes down to the details. And no, we aren’t talking about expensive floral arrangements or the type of ceviche you chose for passed hors d’oeuvres. Those things are nice, but they aren’t necessarily the things that will resonate with your guests at the events’ conclusion.Instead, they will primarily remember the conversations and engagements they had, along with the emotion they were left with when it was time to depart.

Let me say that again….
Your guests will primarily remember the conversations and engagements they had, along with the emotion they were left with when it was time to depart.

Ok, so let’s unpack this for the ones that don’t believe us. You could hand select every guest to optimize conversations – we suppose. But let’s focus on the other aspect that is most in control for event producers and designers, and that’s the way guests feel once the party ends. How can we positively influence their experience while on-site?

An analogy first! Porsche has been making sought after luxury vehicles for over 70 years, and they understand that the driver experience is much more than just a powerful engine. Last year, our agency launched the Porsche Taycan – the first all electric Porsche to hit the market. A significant challenge presented to Porsche engineers was how to give Taycan owners the feeling of “power” when there was no combustion engine providing feedback to the driver. In other words, the feeling of an engine vibrating and the sound of the exhaust when you push the throttle to the floor wasn’t quite as exhilarating when it was…. well… silent! The Porsche Taycan was wicked fast, but they couldn’t allow their drivers to step out of the car underwhelmed with the whole experience. Just like we don’t want guests leaving one of our events underwhelmed.

What was the solution?

Porsche built an intake-noise amplifier called a Sound Symposer. This Sport Sound device recreates the revving noise and pumps the sound and vibrations into the cabin of the vehicle creating a much more authentic experience. Boom, problem solved!

Ok, so why did we tell you that story? Because guests are sizing up your event on more than one level, and they are doing it without thinking about it. Most Porsche drivers aren’t aware of this car’s feature, but they step out of the vehicle throttled by the experience! Most guests at an event aren’t aware of the details event producers put into play – but at the end of the party they need to be left with good memories and an affinity for the experience.
How can event planners and producers do this? Here are three hacks that can significantly elevate the guest experience for your next event.

Fill out the form below to get our Event Design & Decor PDF

Aroma

No one wants to walk into a party that smells musty and stale. Our noses are constantly sizing up the rooms we enter and exit. Sure, we could light a thousand candles… but we would recommend keeping things a little more subtle and nuanced. At King Sixteen events, we run essential oil diffusers in various locations.

For example, at our 2019 Kentucky Derby event with Esquire Magazine and Rabbit Hole Bourbon – we designed a rooftop lounge that was adorned with live herbs suspended above the bar. Guests could choose their spirit of choice as we snipped rosemary, thyme, and fresh basil from above. Our bartenders (Death & Co.) dipped these into liquid nitrogen and then served inside guest glasses for an elevated aroma alongside their cocktails. In this room, we countered the fresh and earthy scent of the herbs with diffusers that pumped lemon, bergamot, and tangerine into the air. This room became a sensory experience, not just a bar.

At your next event, think about aromas you can add to the space that tie into the theme or location. Have an event overlooking the ocean? Cedarwood and Ylang Ylang might go nice with some of those views.

Sound

Normal conversations happen at about 60 decibels. A decibel is a standard unit of measurement for loudness. In contrast, a blowdryer is about 90 decibels and a trombone player can reach 110 decibels fairly easily. Remember when we said your guests will remember the conversations? Well it’s a little difficult to hear a conversation if you’re trying to shout over a swing band that’s being amplified into a room at levels above 110 decibels. Understanding the type of environment you are trying to create is very important. If it’s a wedding reception or corporate cocktail mixer, you might want to make sure that the music is no more than 5-10 decibels louder than the speaking volume. If it’s a late night party with dancing and a live band, anything over 105 db will start to become quite fatiguing to the ears. You can measure this with a device called a ‘digital sound level reader’ – something you can easily obtain for under $25 on Amazon or other retailers.

Don’t give your guests a reason to escape a room or the event all together. Monitor your sound levels and guests will leave happy, not fatigued.

Texture & Touch

At this point, it should be no surprise we have moved from smell, to sound, and now to touch. As event designers we are often hyper focused on what things look like, and our guests’ eyes are doing the heavy lifting. But if you really want to provide a memorable and lasting experience to your guests, do not overlook the way things feel against skin. If you have rented out a concrete warehouse for your next product launch or pop-up concert series, you may want to consider the things you have lots of so you can create some juxtaposition. Our agency launched a timepiece for Fossil Watches, and the venue we chose had lots of flat concrete areas, with black iron fencing, and stone walls. We brought in cream colored jute rugs and suede couches to liven up some areas of the facility. Lush green plants adorned those areas with marble coffee tables and hammered bronze side tables. We also laser printed brand illustrations on 8×4 planks of baltic birch, and lined a concrete entryway for some warmth. We ordered satin black cocktail napkins with foil embossed logos, and served curated cocktails in copper hammered mugs. A custom built airstream trailer with wood floors and leather couches provided a refuge from the cavernous concrete venue area.

The things your guests will interact with will leave an impression on them. Suede, wood, concrete, paper, copper, etc. The variety in material is important, and should not be overlooked. Use these hacks on your next event, and we promise your guests will remember the details.

King Sixteen is a turn-key event design and management agency specializing in brand launches, talent buying, product sourcing and more.

Partnerships that matter. Experiences that last.

We are a collective of event producers that work directly with national brands seeking to activate in unique markets across the United States.

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707 653 KING

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About Us

Corporate Event Planner

“We are a collective of tastemakers and problem solvers that work directly with national brands seeking to activate across the US.”

Tyler Anderson – Senior Partner at King Sixteen

Partnerships that matter, and experiences that last.

Experiential Marketing

Product Launches

Talent Booking

Event Design

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707-653-5464

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Marketing & Design Agency

Our Services

Event Design & Staffing

Experiential Marketing Campaigns

Talent Booking

Product Design & Manufacturing

Photography & Videography

Custom Fabrication

Web & Graphic Design

Geo-Frame Marketing & Advertising

Large Scale Event Management

Brand Consulting

Campaign Management

Audio Visual & Sound

Ourcommitment

Our commitment

King Sixteen is committed to helping you and your brand be more effective in engaging your customers.

King Sixteen is committed to the success of your brand and business. 

King Sixteen is committed to providing the highest quality customer service.

King Sixteen is committed to understanding your brand and guidelines.

King Sixteen is committed to creating partnerships that matter, and experiences

What our partners say

Partnerships that matter. Experiences that last.

We are a collective of creatives that work directly with national brands seeking to engage their customers in markets worldwide.

Clients

Brands we have worked with

Let's do something amazing together...

Email: info@kingsixteen.com

Phone: +1 707-653-5464

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Geo Framing

How does geo framing work?

1) Create a geo frame

Our agency can draw a digital frame around any building or building in the United States down to the square meter. Any device with location services turned on (94% of cell phones) can be captured and targeted for ads. This allows us to target very specific interest groups at home, work, or travel.


2) Trace back to Home IP

We can go back in time up to six months on geo-frame capture. This allows us to target a specific window of time at a building. For example, let’s say you wanted to capture the device ID’s at a medical equipment conference that happened two months ago. We can input the event start and end time and only capture devices that attended the event.
After device capture, we can trace back to their home IP addresses and deliver ads to all devices on their home network, including video ads to web and streaming services like Peacock, Hulu, and Amazon Prime.


3) Deliver digital ads

After defining our geo-frame targets and time frame, we can deliver targeted ad content to those devices. Ads will propagate across all non-vice websites that support ads. In addition, we win our ad calls at a much higher clip because we are not looking for demographics, locations, or interests. Because we have captures the unique device ID, we are only targeting people that were inside of our geo frames.

Benefits

Hyper Targeted

Because we are framing buildings during precise times, we can be certain we have the right interests. This means we save money by not wasting impressions on uninterested people.

Tailored Messaging

Due to the precision of the technology, we can curate ad content that speaks to the consumer in a very specific way. Because we know the places they frequent, our ads can deliver tailored verbiage to drive CTR (click-through rates).

Animated & Video Ads

our agency can design your creative and deliver compelling still image ads, animated ads, and/or video advertisements that can be delivered to streaming platforms like Hulu, Peacock TV, and more.

Want to download the geo-frame white paper and pricing sheet?

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An agency with geo-frame technology

we are a full-service digital marketing agency for brands and businesses. Our agency specializes in geo-framing campaigns that allow us to target devices based on the physical location of potential customers. We can do this by going back in time up to six months and framing a building without ever setting foot on the property. Then we can send targeted advertisements to the devices that stepped inside of our frame. This new technology eliminated the need for cookies and is highly accurate. See how the tech works below, and download our white paper.

Book a free consultation

Brands that have hired us:

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Email: info@kingsixteen.com

Phone: +1 707-653-5464

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