The Clean Show 2022

The
Clean Show

PARTNER

Rumby

SERVICE

Marketing
Custom Fabrication
Staffing

Rumby, an up-and-coming star in the laundry sector tasked our agency with concepting, creative design, fabrication, and staffing of their debut at The Clean Show 2022, the nations largest and most state-of-the-art laundry and cleaning technology exposition, hosted in Atlanta, Georgia.

Activation Concepting

Our agency pitched a custom booth design featuring a range of activations, including a Bullet-Time Animated Photo Booth, promotional video setup, and consultation nook.

Instead of a traditional informational desk setup, King Sixteen devised a range of fun and unique activations combined with a unique architectural style that would draw in potential clientele at the show, increasing foot-traffic, interaction, and elevating Rumby to be the best booth at the show

Device ID Targeting

This emerging technology allows our partners to pursue sales through to the end consumer, while taking the guesswork out of “project success”. We capture unique Device ID’s within our activation spaces with high accuracy. This affords us the opportunity to direct market to consumers who interacted with our campaigns long after they have left the store or event space; extending the duration in which sales can be proven through measurable marketing. 

“We are a collective of tastemakers and problem solvers that work directly with national brands seeking to activate across the US.”

Tyler Anderson – Senior Partner at King Sixteen

Design & Fabrication

Our team and vendors are exceptionally skilled in their trades, enabling our agency to exceed expectations when it comes to custom projects on tight deadlines. We provide our partners a one-stop-shop for creative services and streamline the manufacturing process on their behalf. By working directly with proven vendors, King Sixteen removes the middle man and oversees projects from start to finish. 

Audi

Audi x

Bluegrass
Motor Sports

Branded Gifts Your Customers Will Keep: And Ones They Will Trash…

Branded Gifts Your Customers Will Keep: And Ones They Will Trash…

Custom Products

Custom gift bags and branded items are a great way to thank your staff, customers, or clients. In conjunction with an event or product launch, branded swag is a great way to create some brand awareness through thoughtful product sourcing. But don’t be fooled into thinking a t-shirt or coffee mug is the best option for your next order. There are three things that matter most to consumers; and with some thoughtful ideating on fresh product ideas – you can keep your new loot out of the trash.

A cursory search of Amazon’s best selling products over the last few years, and you will find something quite interesting. From lip balms and silk pillowcases to yoga pants and Squatty Potties… three things are certain! Function, Frequency, and Comfort reign supreme. And it’s not difficult to understand why that’s the case. The items and tools we interact with on a daily basis must be functional to make our tasks easier. If there is little reason for the item to be functional… there is little reason to keep the item or use it often.

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Give them something they will use often

In addition, the higher the potential frequency of an item matters! And sometimes the frequency and your customers location matters. For example, a branded umbrella and custom Miir coffee mug might be an excellent combo for Vancouver or Seattle customers. But we wouldn’t recommend a branded beach towel and koozie in Wisconsin… as it’s likely heading for a lonely cupboard or junk drawer. It’s important to think about how your recipient of custom gifts will use your items, and how frequently. The higher the frequency, the longer these items stick around and can create some organic brand awareness wherever they go.

Quality and feel

Comfort and textures also play an important role in what items are retained, and what items are tossed. Silk is often a comforting texture, whereas canvas has been known to elicit more masculine and resilient properties. Clinical Psychologist (Daniel Graham) says:

“Texture is ubiquitous. It contains important visual information about an object and allows us to distinguish between animals, plants, foods, and fabrics. This makes texture a significant part of the sensory input that we receive every day. In the visual arts, texture is the perceived surface quality of a work of art.”.

This is why it’s important to think about how the comfort of your product will translate via texture.  Promoting an in-store shopping experience or pop-up shop? A sturdy and reliable canvas tote bag might be the perfect choice for your customers. Selling a CBD infused sleep tincture? Perhaps a silk sleep mask would go nicely with your product. Releasing a new distilled spirit into the wild? A laser-etched glass tumbler might stick around longer than a t-shirt that feels like sandpaper. Comfort matters!

No matter what you choose to design and create… always be sure that function, frequency, and comfort are a part of the conversation. Check out these amazing gift items that can be branded for your company:

King Sixteen is a turn-key product manufacturing and design agency specializing in product launches, experiential marketing campaigns, and event management.

Partnerships that matter. Experiences that last.

We are a collective of event producers that work directly with national brands seeking to activate in unique markets across the United States.

Clients

Brands we have worked with

Let’s do something amazing together…

Email: info@kingsixteen.com

Phone: +1 707 653 KING

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